Traffic analysis helps you understand your website's performance through three key metrics: visits, page views, and unique visitors. Here's what each means and how to track them effectively:

Key Performance Indicators (KPIs)

Unique Visitors

• Represents total individual visitors to your site
• Tracked via a 2-year browser cookie
• Best metric for measuring audience size and loyal readership
• Note: Cleared cookies or different browsers count as new unique visitors

Visits

• Represents single browsing sessions
• Tracked by a 30-minute cookie
• Sessions terminate at midnight
• Multiple visits possible from same user after 30 minutes
• Useful for measuring site engagement

Page Views

• Counts actual page requests
• Includes:
  • Unlinked pages
  • Collection items
  • Password-protected pages (after access)
• Excludes:
  • Image URLs
  • Scripts
  • 404 pages

Index Page View Tracking

• Main Index Page access: counts as Index view
• Direct subpage URL access: counts as individual page view

Additional Analytics Features

• Interactive line chart showing trends
• Visits breakdown by:
  • Device type (mobile, desktop, tablet)
  • Traffic source
  • Browser
  • Operating system

Important Note: Chrome's "Do Not Track" setting may affect analytics accuracy, potentially inflating some metrics as each page visit is recorded separately.

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