
Traffic Analysis and Growth Measurement Guide
Site traffic analysis helps measure your website's performance through three key metrics:
Key Traffic Metrics
- Unique Visitors: Estimated total number of individual users visiting your site, tracked via 2-year browser cookies
- Visits: Individual browsing sessions within a 30-minute window
- Pageviews: Total number of page requests, including unlinked, collection, and password-protected pages

Web traffic line graph
Understanding Visits
- One visit = single browsing session (may include multiple pageviews)
- Sessions expire after 30 minutes of inactivity
- Sessions reset at midnight
- Multiple daily visits possible from same user
Pageview Specifics
- Counts fully loaded pages
- Includes unlinked and password-protected content
- Excludes direct image URLs, scripts, and 404 pages
- Index Page views (v7.0) count differently:
- Secondary pages viewed from main Index count toward Index
- Direct URL access counts for individual pages

Website traffic chart
Traffic Analysis Tools
- Interactive line graph showing trends over time
- Detailed breakdowns for visits by:
- Device type (mobile, desktop, tablet)
- Traffic source
- Browser
- Operating system
Note on Chrome's "Do Not Track"
- When enabled, each page view counts as new visitor
- May inflate unique visitor and direct traffic numbers
- Total pageview count remains accurate
Access historical data from January 2014 onwards, with customizable date ranges and comparison metrics for comprehensive traffic analysis.
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