Site traffic analysis helps measure your website's performance through three key metrics:

Key Traffic Metrics

• Unique Visitors: Estimated total number of individual users visiting your site, tracked via 2-year browser cookies
• Visits: Individual browsing sessions within a 30-minute window
• Pageviews: Total number of page requests, including unlinked, collection, and password-protected pages

Understanding Visits

• One visit = single browsing session (may include multiple pageviews)
• Sessions expire after 30 minutes of inactivity
• Sessions reset at midnight
• Multiple daily visits possible from same user

Pageview Specifics

• Counts fully loaded pages
• Includes unlinked and password-protected content
• Excludes direct image URLs, scripts, and 404 pages
• Index Page views (v7.0) count differently:
  • Secondary pages viewed from main Index count toward Index
  • Direct URL access counts for individual pages

Traffic Analysis Tools

• Interactive line graph showing trends over time
• Detailed breakdowns for visits by:
  • Device type (mobile, desktop, tablet)
  • Traffic source
  • Browser
  • Operating system

Note on Chrome's "Do Not Track"

• When enabled, each page view counts as new visitor
• May inflate unique visitor and direct traffic numbers
• Total pageview count remains accurate

Access historical data from January 2014 onwards, with customizable date ranges and comparison metrics for comprehensive traffic analysis.

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