How to Share Content on Social Media: A Platform-by-Platform Guide

How to Share Content on Social Media: A Platform-by-Platform Guide

By Michael Thompson

January 10, 2025 at 01:52 AM

Social media content sharing works best when you connect your accounts first and understand platform-specific limitations. Here's how to effectively share your website content:

Before Starting:

  • Log out of all social media accounts
  • Connect your accounts through Settings > Connected Accounts
  • Select sharing destinations where required
  • Set up default post formats

Platform-Specific Guidelines:

Facebook:

  • Can only share to Facebook Pages (business), not personal profiles
  • Limited to 25 accounts in sharing destinations
  • Requires selecting a specific Page as destination

LinkedIn:

  • Supports personal profile sharing only
  • Business page sharing requires manual posting

Pinterest:

  • Requires images for blog posts and products
  • Select a specific board as destination
  • URL automatically included in shares

Tumblr:

  • Supports text, image, markdown, quote, and video blocks
  • Dashboard view shows limited preview
  • Full content visible on public view

Squarespace Screenshot

Squarespace Screenshot

Default Post Format Variables:

  • %t - Title
  • %a - Author
  • %u - URL

View of New York street corner

View of New York street corner

Sharing Steps:

For Blog Posts/Events:

  1. Open Share tab
  2. Enable desired platforms
  3. Set status to Published
  4. Save changes

For Products:

  1. Go to Marketing > Social Media Accounts
  2. Enable platforms
  3. Set visibility to Public
  4. Save changes

Troubleshooting Tips:

  • Wrong account? Disconnect, log out, reconnect
  • Facebook issues? Clear cache
  • Pinterest not working? Check for images
  • Tumblr display issues? Verify supported content types

Remember: You can't reshare content using the push method - share URLs manually for repeated posts.

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