A sender profile determines how your email campaigns appear to subscribers, consisting of your "From:" name and email address. Here's how to set it up properly:

Before Starting:

• Use a custom domain email address (like [email protected]) instead of free services
• Ensure all information is accurate to comply with laws like the CAN-SPAM Act
• You can create up to 10 sender profiles but use only one at a time

Creating Your Sender Profile:

1. Navigate to Email Campaigns settings > Sender Profiles > Add Sender
2. Enter your sender name (visible to recipients)
3. Add your email address (preferably custom domain)

Email Verification:

1. Check your inbox for the verification email
2. Copy and enter the verification code

Domain Verification:

• Squarespace domains: Automatically verified
• Third-party domains: Require manual verification
• DMARC policy set to p=reject: Must verify domain before use

Best Practices:

• Register domain through Squarespace for automatic verification
• Set up custom email with Google Workspace
• Avoid free email services (Gmail, Yahoo, AOL) to prevent delivery issues
• Include accurate postal address in campaigns

Managing Your Sender Profile:

• Edit: Settings > Sender Profiles > ... > Edit (can only modify name)
• Delete: Settings > Sender Profiles > ... > Delete
• Create new profile if email address needs changing

Free email services may result in modified "From:" addresses (using sqspmail.com) or rejection. For optimal delivery, always use a custom domain email address.

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