How to Import WordPress, Blogger, and Tumblr Content to Squarespace

How to Import WordPress, Blogger, and Tumblr Content to Squarespace

By Michael Thompson

February 11, 2025 at 04:04 AM

Here's the concise, valuable rewrite focusing on the essential information:

Moving your website content to Squarespace from WordPress, Blogger, or Tumblr is a straightforward process. This guide explains how to complete a one-time import of your content.

Platform-Specific Requirements

WordPress:

  • Must be version 3.2 or higher
  • Disable all plugins before importing
  • Only works with WordPress-generated XML files
  • Website must be public

Blogger:

  • Website must be public
  • Set Blog Feed to "Full" in Feed Settings
  • Creates new blog page on import

Tumblr:

  • Remove all Question/Answer posts before importing
  • Creates new blog page on import
  • Not compatible with photo posts or directly uploaded videos

What Gets Imported

WordPress imports:

  • Blog posts and pages
  • Authors and comments
  • Categories and tags
  • Individual images
  • Attachments

Blogger imports:

  • Blog entries
  • Comments
  • Images

Tumblr imports:

  • Text, quotes, and links
  • Audio posts
  • Embedded videos
  • Tags
  • Image captions

Import Process Steps

WordPress Import:

Standard Method (for small sites):

  1. Go to Import and Export Content
  2. Click Import → WordPress → Standard
  3. Enter WordPress URL, username, and password
  4. Click Start Import

Advanced Method (recommended):

  1. Export content from WordPress dashboard
  2. Download XML file
  3. Go to Squarespace Import menu
  4. Select WordPress → Advanced
  5. Upload XML file
  6. Choose text processing option
  7. Click Start Import

Blogger Import:

  1. Open Import and Export Content
  2. Click Import → Blogger
  3. Enter blog's sub-domain
  4. Click Start Import

Tumblr Import:

  1. Open Import and Export Content
  2. Click Import → Tumblr
  3. Enter Tumblr URL
  4. Click Start Import

Troubleshooting Failed Imports

Common solutions:

  • Wait for automatic retry (happens every 30 minutes, up to 5 times)
  • Verify correct URLs
  • Ensure platform requirements are met
  • For WordPress: try exporting smaller XML files
  • For large image collections: keep under 100 images per page

After Import Completion:

  1. Activate imported pages
  2. Add pages to navigation
  3. Organize blog entries
  4. Customize page names
  5. Set up homepage
  6. Review and adjust content as needed

For imports that continue to fail, contact Squarespace support with your export file for assistance.

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