Mailing lists are essential tools for growing your audience and connecting with customers through email marketing. Here's how to effectively expand your mailing lists using Squarespace's built-in features.

Collection Methods

1. Newsletter Block

• Add subscription forms to any page section, layout, footer, or blog post
• Include forms in member-restricted areas
• Customize form appearance to match your site design

2. Promotional Pop-ups

• Create targeted subscription forms
• Display pop-ups on specific pages or site-wide
• Set custom timing and frequency

3. Additional Collection Points

• Checkout process integration
• Acuity Scheduling appointment forms
• Point of Sale system (iOS app)
• Cover pages with custom styling

Managing Subscribers

Storage and Organization:

• Connect forms to specific mailing lists
• Each storage area links to one mailing list
• Multiple forms can feed into the same list
• Automatic double opt-in verification

Tracking and Notifications:

• Connect to Google Drive for signup notifications
• Create backup subscriber lists in Google Sheets
• Monitor subscriber growth and engagement
• Track campaign performance through analytics

Performance Monitoring

Analytics Features:

• Track key email metrics (open rates, click-through rates)
• Monitor unsubscribe rates
• Analyze traffic from email campaigns
• Measure content effectiveness

Best Practices:

• Review engagement metrics regularly
• Adjust content based on performance data
• Test different signup form locations
• Optimize form design for maximum conversions

Advanced Tips:

• Use segmentation for targeted messaging
• A/B test form placement and messaging
• Regularly clean and update subscriber lists
• Integrate with other marketing tools

This comprehensive approach helps build and maintain an engaged email subscriber base while providing valuable insights for continuous improvement of your email marketing strategy.

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