Build Your Mailing List: The Complete Guide to Squarespace Forms and Subscriptions

Build Your Mailing List: The Complete Guide to Squarespace Forms and Subscriptions

By Michael Thompson

March 16, 2025 at 02:44 PM

Mailing lists are essential tools for growing your audience and connecting with customers through email marketing. Here's how to effectively expand your mailing lists using Squarespace's built-in features.

Collection Methods

  1. Newsletter Block
  • Add subscription forms to any page section, layout, footer, or blog post
  • Include forms in member-restricted areas
  • Customize form appearance to match your site design
  1. Promotional Pop-ups
  • Create targeted subscription forms
  • Display pop-ups on specific pages or site-wide
  • Set custom timing and frequency
  1. Additional Collection Points
  • Checkout process integration
  • Acuity Scheduling appointment forms
  • Point of Sale system (iOS app)
  • Cover pages with custom styling

Managing Subscribers

Storage and Organization:

  • Connect forms to specific mailing lists
  • Each storage area links to one mailing list
  • Multiple forms can feed into the same list
  • Automatic double opt-in verification

Tracking and Notifications:

  • Connect to Google Drive for signup notifications
  • Create backup subscriber lists in Google Sheets
  • Monitor subscriber growth and engagement
  • Track campaign performance through analytics

Performance Monitoring

Analytics Features:

  • Track key email metrics (open rates, click-through rates)
  • Monitor unsubscribe rates
  • Analyze traffic from email campaigns
  • Measure content effectiveness

Best Practices:

  • Review engagement metrics regularly
  • Adjust content based on performance data
  • Test different signup form locations
  • Optimize form design for maximum conversions

Advanced Tips:

  • Use segmentation for targeted messaging
  • A/B test form placement and messaging
  • Regularly clean and update subscriber lists
  • Integrate with other marketing tools

This comprehensive approach helps build and maintain an engaged email subscriber base while providing valuable insights for continuous improvement of your email marketing strategy.

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