How to Get Started with Squarespace Email Marketing: A Complete Guide

How to Get Started with Squarespace Email Marketing: A Complete Guide

By Michael Thompson

January 13, 2025 at 11:48 PM

Squarespace Email Marketing offers powerful tools to create, send, and track brand-aligned email campaigns directly from your website interface. Here's everything you need to know to get started.

Key Benefits:

  • Efficient campaign management from your website dashboard
  • Seamless brand integration with your website
  • Comprehensive analytics for subscriber insights
  • Direct content import from your website

Requirements:

  • Active Squarespace website subscription or Acuity Scheduling subscription
  • Custom domain and email address recommended ([email protected])
  • Mobile Start subscriptions limited to trial version only

Getting Started Steps:

  1. Access the Dashboard:
  • Computer: Open Email Marketing Dashboard
  • iOS App: More > Marketing > Email Marketing
  1. Setup Essential Components:
  • Configure sender information (email address and display name)
  • Create at least one mailing list
  • Add subscription options to your website (newsletter blocks, forms)

Gray button with white text

Gray button with white text

  1. Campaign Types:
  • Blast Campaigns: One-time emails to specific lists
  • Automated Campaigns: Triggered emails based on visitor actions
  1. Campaign Management:
  • Track performance through analytics
  • Monitor unsubscribe rates
  • Access browser-based versions of campaigns

Promotion banner

Promotion banner

Sharing Campaigns:

  • Add "View in Browser" links in email headers
  • Use campaign permalinks for sharing
  • Access permalinks through: Sent > Campaign > Copy Link Icon

Free Trial:

  • Includes three blast campaigns
  • Upgrade to paid subscription for additional features
  • Professional Squarespace experts available for assistance

Remember to follow email marketing best practices and regularly monitor campaign performance for optimal results.

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