Create service products in Squarespace to sell classes, consulting, and events that don't require shipping. Unlike physical items, customers won't need to pay shipping or enter delivery addresses.

Before creating a service product, consider your needs:

• Service Products: Best for classes or events without specific timing requirements
• Appointments: Ideal for scheduled services at specific times (managed through Acuity)
• Projects: Suited for specialized client services like photography or design work

How to Create a Service Product

1. Product Setup

• Select [Service] when adding a new product
• Add product name, description, and images (drag & drop multiple images if needed)

2. Price and Inventory

• Set regular and discount prices
• Choose quantity (toggle [Unlimited Quantity] if needed)
• Enable [Available for Sale]

3. Product Variations

• Add options for different service types
• Customize each variation with:
  • Unique images
  • SKU (20 characters max)
  • Unit availability
  • Pricing options

4. Organization

• Add categories (25 characters max)
• Include tags (80 characters max)
• Note: Both are case-sensitive and appear alphabetically

5. Optional Features

• Set up recurring subscriptions
• Add SEO description under [Marketing]
• Configure custom forms
• Enable multiple purchase options

6. Publishing

• Click [Publish] for immediate availability
• Use [Schedule] for future publishing
• Select [Save] to store changes

Marketing Your Services

• Use Squarespace email campaigns
• Sell through Facebook and Instagram
• Attend the "Design Ideas for Boosting Store Sales" webinar
• Utilize built-in marketing tools

Additional Tips

• Customize checkout settings to control multiple service purchases
• Keep SKUs under 20 characters
• Use clear, descriptive product names
• Add high-quality images for better presentation

Remember to regularly review and update your service products to maintain accuracy and appeal to customers.

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