Fonts play a crucial role in setting your website's tone and brand identity. When selecting fonts, consider your site's purpose, target audience, and brand personality. Sans-serif fonts convey modernity and cleanliness, while serif fonts suggest tradition and formality.

To choose the right font, ask yourself:

• What's your site's main purpose?
• Who is your target audience?
• Is your brand modern or classic, serious or playful?

Font pairing best practices:

• Limit your selection to two complementary fonts
• Mix serif with sans-serif for contrast
• Vary text sizes to establish hierarchy

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