How to Choose a Squarespace Template

How to Choose a Squarespace Template

By Michael Thompson

March 19, 2025 at 09:13 PM

Templates are the foundation of your Squarespace website's design. This guide helps you select and customize the perfect template for your needs.

Browse and Preview Templates

Visit the template shop to explore demo sites with sample content and layouts. Each template offers the same core features and customization options, but different starting points for your design vision.

Button "Start with Paloma"

Button "Start with Paloma"

Discover Artist Collections

Explore exclusive templates inspired by renowned creators:

  • Björk
  • Magnum photographers (Olivia Arthur, Jacob Aue Sobol, and others)
  • Rick Rubin
  • Jeff Koons

Choose Your Layout

Focus on layout structure rather than demo content. Each template offers predefined color schemes to preview your site's potential look. While you can modify any template later, starting with one that closely matches your vision saves time.

Customization Options

Personalize your chosen template by:

  • Adding pages with pre-built layouts
  • Modifying colors, fonts, and site-wide styles
  • Incorporating new sections with custom backgrounds
  • Applying unique section styles
  • Using summary blocks for custom blog and product layouts

Design Kit with AI

Fast-track your site creation using Squarespace's AI Design Kit by selecting:

  • Site title
  • Brand personality
  • Homepage layout
  • Required sections and pages
  • Color palette and font combinations
  • AI-generated images
  • AI-generated homepage text (optional)

The AI Design Kit is ideal for users with a clear vision of their desired website appearance. All templates support full customization, ensuring you can achieve your perfect design regardless of your starting point.

Key Customization Features:

  1. Flexible page layouts
  2. Complete style control
  3. Section-specific styling
  4. Custom content arrangements
  5. AI-powered design assistance

Remember that you can always restart with a new template if your current customizations aren't achieving your desired results.

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