Email subscriptions help convert casual readers into loyal followers by keeping them updated on your latest blog posts. Here's how to set it up effectively:

Using Squarespace Email Marketing

1. Add Newsletter Blocks:

• Footer: For site-wide visibility
• Individual blog posts: As call-to-action elements
• Blog page: Above or below blog sections
• Pop-up promotions: For targeted subscriber collection

2. Create Email Campaigns:

Option 1: Full Blog Post Emails

• Click "Create email" when publishing
• Converts post into email (up to 37 sections)
• Supports Text, Image, and Button Blocks
• Includes site link at bottom
• Schedule or send immediately

Option 2: Blog Preview Sections

• Shows featured image and first 200 characters
• Includes "Read more" link to full post
• Ideal for mixed-content newsletters
• Drives traffic to your website

Using Mailchimp Integration

1. RSS Campaign Setup:

• Requires Mailchimp classic automation
• Uses blog's RSS feed URL
• Automatically emails new posts
• Configure through Mailchimp dashboard

Best Practices:

• Connect newsletter blocks to Squarespace storage
• Select appropriate mailing lists
• Manage subscribers through Email Marketing panel
• Customize campaigns before sending
• Test emails before distribution

Both Squarespace Email Marketing and Mailchimp offer robust solutions for blog subscriptions. Choose based on your existing tools and specific needs.

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