How to Add Content Sections to Email Marketing Campaigns: A Complete Guide

How to Add Content Sections to Email Marketing Campaigns: A Complete Guide

By Michael Thompson

January 15, 2025 at 02:23 PM

Content sections allow you to build engaging email campaigns by combining different types of content blocks. Here's how to add and customize each section type:

Text Sections

  • Click the + icon to add a text block
  • Click "Write here..." to add content
  • Highlight text to format or add links
  • Use |A| for letter spacing adjustments
  • Choose from 4 header styles: Paragraph, Medium, Large, and Extra-large
  • Modify colors, padding, and fonts in the side panel

Image Sections

  • Upload up to 4 images per section
  • Add alt text for accessibility
  • Link images to URLs as needed

Button Sections

  • Add a clickable button with custom text
  • Link to internal or external URLs
  • Customize button style and colors
  • Add multiple buttons using separate sections

Spacer & Line Sections Spacer:

  • Adjust height using the slider
  • Set background color
  • Use to create visual separation

Line:

  • Choose solid, dashed, or dotted styles
  • Adjust length, thickness, and padding
  • Customize line and background colors

Blog Sections

  • Add up to 7 blog post previews
  • Customize layout and design
  • Show/hide featured images, dates, authors
  • Edit previews without affecting original posts
  • Choose from multiple display formats

Product Sections

  • Display up to 7 products
  • Customize layout and presentation
  • Show/hide product details
  • Edit product information
  • Add to cart functionality

Discount Sections Important limitations:

  • One discount per campaign
  • Only percentage discounts available
  • Time-limited discounts not recommended for automations

Adding Links

  • Highlight text and click link icon
  • Link images through side panel
  • Add URLs to buttons
  • Link to internal/external content
  • Email addresses and phone numbers supported

Video Content While direct embedding isn't available:

  • Use animated GIFs
  • Link to external video platforms
  • Add thumbnail images with links

Remember: Content won't automatically sync with your site after adding to the campaign. Update manually if source content changes before sending.

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