Best Practices for Adding Content to Email Campaign Sections

Best Practices for Adding Content to Email Campaign Sections

By Michael Thompson

January 15, 2025 at 01:02 PM

Here's the rewritten, concise version focused on practical value:

Content sections form the backbone of email campaigns. Learn how to add and customize different section types to create engaging emails.

Ways to Add Content to Your Campaign

Click the + icon between the header and footer to add these sections:

Text Sections

  • Click "Here write..." to add content
  • Highlight text to format or add links
  • Select |A| to adjust letter spacing
  • Choose from 4 header styles: Paragraph, Medium, Large, or Extra Large
  • Style colors and padding via right menu

Image Sections

  • Upload up to 4 images per section
  • Add alternative text for accessibility
  • Link images to URLs
  • Adjust size and padding

Button Sections

  • Add clickable call-to-action buttons
  • Customize text, colors, and styling
  • Each section allows one button
  • Links to website pages or external URLs

Spacer & Lines

  • Create visual separation between content
  • Adjust height, background color, and padding
  • Choose solid, dotted, or dashed lines
  • Control line thickness and length

Blog Sections

  • Display up to 7 blog post previews
  • Shows first 200 characters of excerpt
  • Customize layout and image size
  • Include/hide dates, authors, and "Read More" buttons

Properties of an image in the browser

Properties of an image in the browser

Product Sections

  • Showcase up to 7 products
  • Display prices, descriptions, and "Add to Cart" buttons
  • Choose from multiple layouts
  • Customize image sizes and text

Discount Sections

  • Add existing discount codes
  • Create new percentage-based discounts
  • Set usage limits and expiration dates
  • One discount per campaign

Adding Links

  • Link text by highlighting and clicking link icon
  • Add URLs to images in image sections
  • Create button links with custom destinations
  • Link to internal pages or external websites

Remember:

  • Text links follow global styles
  • Videos can be shared via animated GIFs or external links
  • Content won't automatically sync with website changes
  • Make manual updates as needed

For best results, combine different section types strategically to maintain visual interest and drive engagement.

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