Meta descriptions are concise text snippets that describe your webpage's content to search engines. When optimized correctly, they can improve click-through rates from search results.

Key Meta Description Types:

• Site SEO Description: Represents your homepage
• Page SEO Description: For individual pages and collections
• Page Description: Template-specific (version 7.0 only)

Best Practices for Writing Meta Descriptions:

• Keep length between 50-300 characters (max 400)
• Use relevant keywords naturally (avoid stuffing)
• Focus on solving visitor problems
• Write compelling, action-oriented content
• Maintain unique descriptions for each page

Adding Site SEO Description:

1. Access SEO Configuration panel
2. Click Home tab in Search Appearance
3. Edit Site SEO Description field
4. Save changes

Adding Page SEO Descriptions:

1. Open Pages panel
2. Hover over page title and open settings
3. Navigate to SEO tab
4. Enter description
5. Save changes

Collection Item SEO Descriptions:

• Available for blog posts, products, events
• Portfolio sub-pages (version 7.1)
• Not available for gallery images, project items, or album tracks
• Default to snippets/product descriptions if none provided

Additional Considerations:

• Search engines may display different descriptions based on search relevance
• Request reindexing through Google Search Console if needed
• Use Squarespace AI for automated description generation (requires Brand Identity)

Note: While proper meta descriptions support SEO efforts, search engine rankings depend on multiple factors and cannot be guaranteed. Consider consulting SEO experts or attending webinars for specialized guidance.

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