Meta descriptions are concise text snippets that describe your webpage content to search engines. When optimized correctly, they can improve click-through rates and visibility in search results.

Best Practices for Meta Descriptions:

• Keep length between 50-160 characters (search engines truncate after ~160)
• Include relevant keywords naturally, avoiding keyword stuffing
• Write compelling, action-oriented content that addresses user intent
• Make descriptions unique for each page
• Use clear, readable language

Adding SEO Descriptions in Squarespace:

1. Homepage (SEO Site Description):

• Navigate to SEO settings panel
• Click Homepage tab under Search Appearance
• Enter description and save

2. Individual Pages:

• Open Pages panel
• Hover over page title and open settings
• Click SEO tab
• Add description and save

3. Collection Items (Blog Posts, Products, Events):

• Access Pages panel
• Select relevant collection page
• Edit individual item
• Navigate to SEO tab
• Enter description and save

Using Squarespace AI:

• Create Brand Identity
• Click lightning icon in SEO description field
• AI generates optimized description

Important Notes:

• Google may display different snippets based on search relevance
• Update descriptions through Google Search Console if needed
• Focus on solving user problems in descriptions
• Character limit is 400, but aim for 50-160
• Page descriptions (v7.0) may appear if no SEO description exists

While specific SEO results cannot be guaranteed, you can get additional help through:

• SEO webinars
• Squarespace Forum
• Verified SEO experts

Remember to maintain consistent optimization across all pages and regularly update descriptions to reflect current content and user needs.

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