How To Add A Newsletter Block in Squarespace

How To Add A Newsletter Block in Squarespace

By Michael Thompson

January 18, 2025 at 02:42 AM

Newsletter blocks allow visitors to subscribe to your email list - a crucial tool for building your audience. Here's everything you need to know about setting them up and managing them effectively.

Getting Started

  • Choose a storage option: Email Campaigns, Mailchimp, Google Drive, or Zapier
  • Create an email list beforehand if using Squarespace or Mailchimp
  • For detailed forms, use a form block instead

Newsletter form with registration fields

Newsletter form with registration fields

Adding and Customizing the Block

  1. Add the newsletter block through the Add Block menu
  2. Customize in the Content tab:
    • Form name for analytics
    • Title and description
    • Disclaimer text
    • Button text
    • Optional name fields

Post-Submission Options

  • Message: Customize text shown after submission
  • Redirect: Send subscribers to a specific page
  • HTML support available for advanced customization

Design Customization

  • Layout: Stack (vertical) or Float (horizontal)
  • Alignment: Left, center, or right
  • Background color and transparency
  • Outline style and thickness
  • Overlay effects
  • Blur options

Storage and Security

  • Default: Squarespace storage
  • Alternative options: Mailchimp, Zapier, Google Drive
  • Google reCAPTCHA enabled by default
  • Optional email verification for subscribers

Styling Options

  • Customize fonts through Site Styles
  • Adjust colors for background, text, and buttons
  • Button styling follows site-wide settings
  • Mobile-responsive design

Monitoring Performance

  • Track form conversion rates
  • Monitor submission analytics
  • View subscriber growth

Troubleshooting Tips

  • Check confirmation email settings if submission numbers don't match subscriber count
  • Ensure proper contrast between text and background colors
  • Test redirects in incognito mode
  • Verify storage integration settings

Remember to maintain consistent branding and ensure your newsletter block aligns with your website's overall design while remaining user-friendly and effective at capturing subscriptions.

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