How to Access and Use Squarespace Analytics: A Complete Guide
Squarespace Analytics offers comprehensive insights into your site's performance through various data points and metrics. The platform tracks visitor behavior, page views, conversions, revenue, referrals, and bounce rates in real-time.
Key Features:
- JavaScript-based visitor tracking
- Up to 3-hour data update delay
- Available to site owners and admins with reporting permissions
- Historical data retention even after plan upgrades
Available Analytics Features by Plan:
Commerce Plans (Basic, Core, Plus, Advanced):
- Revenue tracking
- Traffic monitoring with alerts
- Geographic data
- Purchase funnel analysis
- Cart abandonment tracking
- Traffic sources
- Search keywords
- Activity log
- Site content analysis
Personal and Business Plans:
- Basic traffic monitoring
- Geographic data
- Traffic sources
- Search keywords
- Activity log
- Site content analysis
Accessing Analytics:
- Click Home menu
- Select Analytics
- Mobile access available through Squarespace app
Important Notes:
- Your activity while logged in is not tracked
- Trial sites have varying analytics access based on version
- Data cannot be exported
- Analytics updates every 3 hours
Key Metrics Explained:
AOV (Average Order Value):
- Total revenue divided by number of orders
Bounce Rate:
- Percentage of single-page visits
Conversion Rate:
- Purchase Funnel: (Checkout ÷ Total Visits) x 100
- Product Sales: (Orders ÷ Total Product Views) x 100
- Forms/Buttons: (Guided Unique Views ÷ Unique Views) x 100
Traffic Sources:
- Direct visits
- Referral traffic
- Search traffic
- Social media
Visitor Metrics:
- Page views: Full page load counts
- Unique visitors: Individual visitor counts (2-year cookie)
- Visits: Browsing sessions (30-minute window)
- Time on page: Average viewing duration
Revenue Tracking:
- Total order revenue
- Excludes shipping and tax
- Includes discount adjustments
- RPV (Revenue Per Visit) tracking
For specialized analytics assistance:
- Consult the Squarespace Forum
- Hire a certified Squarespace Expert
- Monitor site changes impact on metrics
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