Email campaigns play a crucial role in enhancing your Squarespace Commerce store's success by engaging customers and driving sales.

Prerequisites:

• Active Business or Commerce plan subscription
• Email campaign subscription (or use the free trial for 3 campaigns)

Key Benefits:

• Create campaigns directly within Squarespace
• Import existing site content and styling
• Access integrated analytics
• Build customer mailing lists
• Offer targeted promotions
• Set up automated email responses

Building Your Mailing List:

• Add newsletter signup to checkout pages
• Create promotional pop-ups on store pages
• Include newsletter blocks on product detail pages
• Segment lists based on product categories

Store Promotion Strategies:

1. Product Sections

   • Display up to 7 products per section
   • Choose custom layouts
   • Include direct "Buy" buttons
   • Add multiple sections for more products

2. Discount Sections

   • Create subscriber-exclusive discount codes
   • Drive sign-ups through special offers

Campaign Types and Uses:

Blast Campaigns (Manual):

• General newsletters
• Event promotions
• Sale announcements
• Store updates
• New product launches
• Portfolio showcases

Automated Purchase Emails:

• Product recommendations
• Coupon codes
• Thank you messages

Automated Subscriber Emails:

• Welcome messages
• Special offers
• Timed follow-ups

Best Practices:

• Maintain consistent branding
• Segment your audience
• Test different approaches
• Track performance metrics
• Regular engagement schedule

By implementing these email campaign strategies, you can create a more engaging shopping experience and build lasting customer relationships.

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