Domain Verification Guide: How to Authenticate Third-Party Domains for Email Campaigns

Domain Verification Guide: How to Authenticate Third-Party Domains for Email Campaigns

By Michael Thompson

January 2, 2025 at 10:36 AM

Email authentication helps prevent your campaigns from being marked as spam. For custom email addresses matching your domain (e.g., [email protected]), domain verification is essential for email deliverability.

If your domain is registered through Squarespace, it's automatically verified. For third-party domains, you can either:

  • Transfer the domain to Squarespace for automatic verification
  • Manually add verification records to your domain's DNS settings

Adding Verification Records Manually

  1. Access Your DNS Settings:
  • For nameserver-connected domains: Edit through DNS Settings panel
  • For DNS-connected domains: Edit through your domain provider
  1. Locate Verification Records:
  • Open Email Campaign settings
  • Under Sender Details, click Authenticate
  • Note the two required DNS records

Screenshot of DNS settings list

Screenshot of DNS settings list

  1. Add Required Records:

First Record:

  • Type: CNAME
  • Host: squarespace._domainkey
  • Data: squarespace-domainkey.squarespace-mail.com

Second Record:

  • Type: TXT
  • Host: _dmarc
  • Data: [unique code provided in authentication window]

Provider-Specific Instructions

IONOS:

  1. Login to my.ionos.com/domains
  2. Select domain
  3. Click DNS
  4. Click Add Record
  5. Add CNAME and TXT records

GoDaddy:

  1. Access dashboard.godaddy.com
  2. Navigate to Domain Settings
  3. Click Manage DNS
  4. Add both records under DNS Records

Google Domains:

  1. Login to domains.google
  2. Click DNS icon
  3. Scroll to Custom resource records
  4. Add both records

Hover:

  1. Login to hover.com
  2. Click DNS
  3. Click Add Record
  4. Add both records

Namecheap:

  1. Login to namecheap.com
  2. Navigate to Domain List > Manage
  3. Click Advanced DNS
  4. Add both records

Note: DNS changes may take up to 72 hours to fully resolve. Verification is complete when "Domain is unauthenticated" no longer appears under your sender details.

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