Meta descriptions play a crucial role in your site's search engine visibility and click-through rates. Here's how to create and manage them effectively in Squarespace.

Meta descriptions are brief text snippets that describe your page content, appearing below page titles in search results. While search engines may sometimes display different content based on relevance, well-crafted meta descriptions can influence how your site appears in searches.

Key Meta Description Types:

• SEO site description (homepage)
• SEO description (individual pages and collection items)
• Page description (version 7.0 templates only)

Best Practices:

• Keep descriptions between 50-300 characters (limit is 400)
• Include relevant keywords naturally
• Focus on value proposition and user intent
• Make content compelling and click-worthy
• Avoid keyword stuffing

Adding SEO Site Description:

1. Open SEO appearance panel
2. Click Home tab in Search appearance
3. Edit SEO site description
4. Save changes

Using AI-Generated Descriptions:

1. Create Brand Identity
2. Open SEO site description field
3. Click lightning bolt icon
4. Select preferred generated description

Adding Page-Specific SEO Descriptions:

1. Access Pages panel
2. Open page settings
3. Navigate to SEO tab
4. Enter description
5. Save changes

Collection Item Descriptions:

• Available for blog posts, products, events
• Portfolio sub-pages (version 7.1)
• Not available for gallery images, project items, or album tracks
• Default to excerpts or product descriptions if not specified

Page Descriptions (7.0 Only):

1. Open Pages panel
2. Access page settings
3. Enter description in General tab
4. Save changes

Note: While these practices can improve your search presence, search engine results cannot be guaranteed. For additional support, consider:

• Attending SEO webinars
• Participating in community forums
• Hiring vetted SEO experts

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