Connect your website with Google Analytics to track and analyze visitor data effectively.

Before Starting:

• Create a Google Analytics account at google.com/analytics
• Have your Measurement ID ready (starts with G-)

Adding Your Google Analytics Measurement ID:

1. Navigate to Developer Tools
2. Select External API Keys
3. Enter your Measurement ID in the Google Analytics Account Number field
4. Click Save

Note: Allow up to 24 hours for data to appear in your Analytics dashboard.

Setting Up Consent Mode:

1. Add your Measurement ID
2. Enable the Cookie Banner (Cookies & Visitor Data menu)
3. Choose Opt-In/Opt-Out banner type
4. Customize banner text (optional)
5. Save changes

Excluding Your Own Traffic: Create a filter in Google Analytics to exclude your IP address to prevent mixing your page views with visitor data.

E-Commerce Tracking: Squarespace automatically sends to Google Analytics:

• Order numbers
• Shop name
• Purchase totals (including shipping)
• Customer location data
• Product details (name and SKU)

Disconnecting Google Analytics:

1. Open Developer Tools
2. Click External API Keys
3. Remove Measurement ID
4. Save changes

Key Differences Between Platforms:

• Internal Traffic: Squarespace excludes logged-in activity; Google Analytics includes it
• Bot Filtering: Different methods used by each platform
• Data Sampling: Squarespace uses full data; Google Analytics may estimate from samples
• E-Commerce Tracking: Some discrepancies may occur in order tracking
• Location Data: Different IP address collection methods may show varying results

Ajax Loading Notice: For version 7.0 websites, Ajax Loading may interfere with accurate analytics tracking. Consider disabling it for better results.

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