Free shipping options allow merchants to provide customers with complimentary delivery through either $0 shipping rates or promotional discounts. This can significantly boost sales, even when shipping costs are incorporated into product pricing.

Two main methods to offer free shipping:

1. Free Shipping Rate

• Set up a flat rate shipping option named "Free Shipping"
• Set both fee per order and fee per item to $0.00

2. Weight-Based Free Shipping

• Assign $0.00 cost to specific weight ranges
• Ensure all products have accurate weights for proper calculation
• Useful for offering free shipping on lighter items while charging for heavier ones

Free Shipping Discounts:

• Remove shipping costs for all orders or those above a minimum purchase amount
• Can apply to all shipping methods or specific options only
• Minimum order value applies after other discounts
• Available as discount codes or automatic deductions (with Advanced E-commerce subscription)

Implementation Tips:

• Consider incorporating shipping costs into product prices
• Use automatic discounts at checkout for seamless customer experience
• Verify product weights are accurately entered
• Monitor the impact on your margins
• Test different minimum purchase thresholds

For optimal results, analyze your shipping costs and margins before implementing free shipping to ensure profitability while maintaining competitive pricing.

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