Twitter Handle Guide: Essential Do's and Don'ts for Choosing Your Business Name
Choosing an effective Twitter handle is crucial for business success on the platform, which hosts over 200 million daily users.
Woman smiling with red smartphone
What Makes a Good Twitter Handle:
- Matches or closely resembles your business name
- Easy to identify and remember
- Consistent with other social media handles
Do's:
- Use your full business name when possible
- Keep names short and memorable
- Incorporate relevant taglines if needed
- Maintain consistency across social platforms
Don'ts:
- Avoid random numbers or symbols
- Skip witty names for business accounts
- Limit underscore usage (maximum two)
Notable Twitter Handle Examples:
Brand Names:
- @Wendys - Simple and direct
- @tacobell - No unnecessary separators
- @PlayStation - Maintains brand capitalization
- @YSL - Effective abbreviation for long names
- @SlackHQ - Creative solution when primary handle is taken
Location-Based:
- @BobbyVansDC - Includes location for local search
- @realmadriden - Indicates language/region
Support Accounts:
- @AskPayPal - Clear customer service designation
- @ArbysCares - Conveys brand values
Keywords:
- @ObertoBeefJerky - Includes product keywords
- @CakesDecor - Relevant industry terms
Tips for Success:
- Prioritize brand recognition
- Consider searchability
- Keep it professional
- Ensure consistency
- Make it memorable
Twitter Business Guide
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