SEO Best Practices for International Squarespace Merchants Guide
Optimize your non-US commerce site with these essential settings and best practices:
Language and Display Settings
- Adjust site language in Language and Region settings
- Create multilingual pages for international audiences
- Switch to metric system for weights and dimensions
- Use location-appropriate domain extensions (e.g., .com.au, .de)
Currency and Payment
- Currency automatically matches your payment processor's bank account
- Select alternative currencies for international sales
- Enable tax-inclusive pricing for applicable regions
Shipping Configuration
- Set up international shipping zones
- Use Easyship or Shippo extensions for discounted rates
- Configure weight-based shipping using metric measurements
Tax Management
- Create country-specific tax rules
- Set up provincial taxes for Canada
- Enable VAT/GST where required
- Configure tax-inclusive pricing for applicable regions
Legal Compliance
- Create an imprint/impressum page for EU requirements
- Ensure GDPR compliance for EU customers
- Adjust newsletter opt-ins to comply with local regulations
- Review cookie consent requirements
Follow these location-specific best practices:
EU Countries
- Include required legal notices
- Implement GDPR-compliant data collection
- Enable cookie consent mechanisms
- Display tax-inclusive pricing
Canada
- Configure federal and provincial tax rates
- Comply with anti-spam legislation
- Adjust newsletter subscription settings
Australia
- Set appropriate GST rates
- Use metric measurements
- Configure regional shipping zones
Remember to regularly review and update these settings as regulations change and your business expands to new markets.