SEO Best Practices for International Squarespace Merchants Guide

SEO Best Practices for International Squarespace Merchants Guide

By Michael Thompson

November 21, 2024 at 01:02 AM

Optimize your non-US commerce site with these essential settings and best practices:

Language and Display Settings

  • Adjust site language in Language and Region settings
  • Create multilingual pages for international audiences
  • Switch to metric system for weights and dimensions
  • Use location-appropriate domain extensions (e.g., .com.au, .de)

Currency and Payment

  • Currency automatically matches your payment processor's bank account
  • Select alternative currencies for international sales
  • Enable tax-inclusive pricing for applicable regions

Shipping Configuration

  • Set up international shipping zones
  • Use Easyship or Shippo extensions for discounted rates
  • Configure weight-based shipping using metric measurements

Tax Management

  • Create country-specific tax rules
  • Set up provincial taxes for Canada
  • Enable VAT/GST where required
  • Configure tax-inclusive pricing for applicable regions

Legal Compliance

  • Create an imprint/impressum page for EU requirements
  • Ensure GDPR compliance for EU customers
  • Adjust newsletter opt-ins to comply with local regulations
  • Review cookie consent requirements

Follow these location-specific best practices:

EU Countries

  • Include required legal notices
  • Implement GDPR-compliant data collection
  • Enable cookie consent mechanisms
  • Display tax-inclusive pricing

Canada

  • Configure federal and provincial tax rates
  • Comply with anti-spam legislation
  • Adjust newsletter subscription settings

Australia

  • Set appropriate GST rates
  • Use metric measurements
  • Configure regional shipping zones

Remember to regularly review and update these settings as regulations change and your business expands to new markets.

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