Local SEO Services Pricing: How Much Do Experts Charge in 2024?
Local SEO service pricing typically ranges from $300 to $2,000 per month, with most small businesses spending an average of $750 monthly. I'll break down exactly what you can expect to pay based on different service levels and business needs.
Basic Local SEO Package: $300-$500/month - Google Business Profile optimization - Basic citation management - Monthly reporting - Basic on-page optimization - Local keyword research
Standard Local SEO Package: $500-$1,000/month - Everything in basic package - Competitor analysis - Content creation (2-4 pages monthly) - Review management - Advanced citation building - Social media optimization - Schema markup implementation
Premium Local SEO Package: $1,000-$2,000/month - Everything in standard package - Weekly reporting - Advanced content strategy - Link building campaigns - Multiple location optimization - Regular website audits - Priority support
One-time Local SEO Services: - Local SEO audit: $100-$500 - Citation cleanup: $300-$800 - Website optimization: $500-$2,000 - Google Business Profile setup: $100-$300
Factors affecting the cost: - Business location and competition - Number of physical locations - Current website condition - Industry type - Geographic target area - Project scope and timeline
When choosing a service provider, I recommend considering: - Experience in your specific industry - Proven track record with local businesses - Transparent pricing structure - Clear deliverables and reporting - Communication frequency - Contract terms and guarantees
Most providers require a minimum 6-month commitment due to the time needed to see significant results in local search rankings. Some agencies offer discounts for annual contracts or multiple location optimization.
Remember to get detailed proposals from multiple providers and ensure all deliverables are clearly outlined before signing any agreements. The cheapest option isn't always the best value - focus on ROI potential rather than just the monthly cost.
For small local businesses just starting with SEO, I suggest beginning with a basic package and scaling up as you see results. This approach allows you to test the waters without a significant upfront investment while still improving your local search presence.