Managing pre-orders effectively helps gauge customer interest and forecast inventory needs. Here's how to set up and handle pre-orders in your store:

Setting Up Pre-Order Products

1. Add products normally to your store
2. Set inventory levels above zero to keep products visible
3. Include clear shipping timeframes in product descriptions
4. Link to terms and conditions for cancellations and returns

Customizing the Pre-Order Button

1. Navigate to product editor's [Checkout] section
2. Click [Custom Button]
3. Enable [Custom Label]
4. Enter "Pre-Order" as button text
5. Click [Apply]

Managing Customer Communication

• Enable product waitlist to notify customers when items restock
• Process orders through the [Orders] panel when stock arrives
• Keep customers updated on order status
• Create blog content showcasing production process

Promotional Strategies

• Use promotional pop-ups to highlight pre-order items
• Add announcement bars for important updates
• Build and maintain a mailing list for customer updates
• Regularly communicate production milestones

Best Practices

• Set realistic delivery timeframes
• Maintain clear communication with customers
• Document production process for transparency
• Monitor inventory levels and customer interest
• Process orders promptly when stock becomes available

By following these guidelines, you'll create a smooth pre-order experience while building customer trust and managing expectations effectively.

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