A portfolio site showcases your work to potential clients and helps build your audience. Here's how to create an effective online portfolio:

Portfolio Design Basics

Choose a template specifically designed for portfolios to ensure your work is presented professionally. Look for designs that highlight projects and encourage visitor engagement.

Content Display Methods

Portfolio Pages Create organized sets of content with a two-level structure:

• Landing page displaying project previews
• Individual project pages with detailed content
• Grid or scrolling layouts for easy navigation

Gallery Sections Display image sets with:

• Various layout options
• Custom descriptions
• Click-through links
• Thematic grouping capabilities

Image Blocks Add individual images with:

• Flexible placement options
• Custom captions
• Column and row arrangements

Professional Elements

Biography/CV

• Add text blocks for professional details
• Include sections for clients and awards
• Consider embedding a PDF (note: this won't be indexed by search engines)

Client Access

• Create password-protected galleries
• Set up branded client portals
• Restrict access to confidential materials

Business Features

• Add contact forms for lead generation
• Create project milestones
• Send client invoices
• Track upcoming projects

SEO Optimization

• Add image descriptions and captions
• Use alt text for accessibility
• Verify site with Google Search Console
• Follow SEO best practices

Text-Based Portfolios

For writing or academic portfolios:

• Use design pages with text blocks
• Create scrolling portfolio layouts
• Implement blog-style content presentation
• Break up text with headers and styling
• Add creative elements like buttons and social media links
• Use line blocks to separate content
• Include custom logos and browser icons

Enhance your portfolio with:

• Professional contact pages
• Optimized images
• Custom domain registration
• Consistent branding elements

Focus on creating an organized, professional presentation that makes it easy for visitors to explore your work and contact you for opportunities.

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