A comprehensive guide to establishing and managing your e-commerce presence using Squarespace's robust commerce features.

Start with a 14-day free trial to explore the platform's capabilities, manage products, and refine your store's design before launch.

Create your store by following these essential steps:

Product Management

• Set up a dedicated store page
• Add physical, digital, and service products
• Include gift card options
• Create variants, images, tags, and categories
• Organize products for easy customer discovery

Payment Setup

• Connect payment processors for credit cards, PayPal, Venmo, and Apple Pay
• Configure in-person sales capabilities
• Set up tax rules for different regions
• Enable automatic tax rates (US) or manual international rates

Store Configuration

• Customize checkout flow
• Test order processes
• Brand your checkout pages
• Set up shipping options (local and worldwide)
• Configure free, flat-rate, or weight-based shipping

Sales and Marketing

• Create promotional discounts
• Set up order-value-based offers
• Track discount effectiveness
• Manage inventory
• Process orders and refunds
• Add tracking numbers

In-Person Sales

• Use Squarespace iOS app for point of sale
• Connect Square for integrated payments
• Track inventory across online and offline sales
• Monitor unified sales analytics

Growth and Optimization

• Implement email marketing campaigns
• Follow SEO best practices
• Add social media integration
• Monitor analytics for:
  • Revenue tracking
  • Order volume
  • Conversion rates
  • Traffic sources
  • Popular products
  • Abandoned cart recovery

Enhanced Functionality Connect Squarespace Extensions for:

• Sales tax compliance
• Drop shipping
• Advanced SEO
• Social media marketing
• Automated workflows

This comprehensive setup ensures a professional, fully-functional e-commerce presence that integrates seamlessly with your business operations.

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