Email campaigns effectively enhance your Squarespace Commerce store by keeping customers engaged and driving sales. Here's how to maximize their potential:

Benefits of Email Campaigns with Commerce

• Send campaigns directly from your Squarespace site
• Import your website's branding automatically
• Track integrated analytics for subscribers and campaigns
• Build customer relationships through automated communications
• Promote products and exclusive discounts
• Create targeted automations based on customer actions

Building Your Email List

Collect subscribers through multiple touchpoints:

• Checkout newsletter opt-in
• Store page promotional pop-ups
• Newsletter blocks in product details
• Custom email lists for different product categories

Creating Effective Campaigns

Product Sections:

• Display up to 7 products per section
• Choose from various layouts
• Include direct "Buy" buttons
• Add multiple sections for more products

Discount Sections:

• Create exclusive subscriber-only discount codes
• Drive repeat purchases
• Reward customer loyalty

Campaign Types and Their Uses

Blast Campaigns for:

• New product announcements
• Promotional events
• Site updates
• General newsletters
• Portfolio showcases

Customer Activity Automations for:

• Product recommendations
• Thank you messages
• Post-purchase coupon codes

Subscriber Activity Automations for:

• Welcome messages
• New subscriber rewards
• Follow-up communications

Remember to align your campaign strategy with your business goals and customer needs for maximum effectiveness.

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