
Comprehensive Guide: Creating Effective Discounts in Squarespace
Creating and managing discounts effectively can help boost sales in your online store. Here's everything you need to know about setting up discounts:
Types of Discounts Available:
- Percentage off
- Fixed amount off
- Buy X Get Y
- Free shipping/local delivery
Discount can apply to:
- Whole orders
- Orders over specific amounts
- Single products
- Product categories
- Digital product packages
Creating a New Discount:
- Open the Discounts panel
- Click "Add a Discount"
- Configure discount settings:
- Name (visible at checkout)
- Discount type
- Trigger type (promotional code or automatic)
- Applicable items/orders
- Usage limits
- Time frame
Key Settings Options:
Promotional Codes:
- Can be custom or auto-generated
- Case-insensitive
- Best when short and memorable (e.g., SUMMER20)
Automatic Discounts:
- Apply without codes when conditions are met
- Limited to 100 active automatic discounts
- Available on Advanced Commerce plans
Usage Limitations:
- Total order limits
- One-per-customer restrictions
- Subscription payment rules
- Time frame (start/end dates)
Subscription Discount Rules:
- Apply to first payment only
- Apply to all recurring payments
- Exclude subscription products entirely
Tips for Success:
- Set clear expiration dates to create urgency
- Use limitations to prevent overuse
- Monitor discount usage through the Discounts panel
- Promote discounts via email campaigns or announcement bars
Remember to test your discount by adding products to cart and going through checkout to ensure proper functionality.
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