Comprehensive Guide: Creating Effective Discounts in Squarespace

Comprehensive Guide: Creating Effective Discounts in Squarespace

By Michael Thompson

November 19, 2024 at 05:00 PM

Creating and managing discounts effectively can help boost sales in your online store. Here's everything you need to know about setting up discounts:

Types of Discounts Available:

  • Percentage off
  • Fixed amount off
  • Buy X Get Y
  • Free shipping/local delivery

Discount can apply to:

  • Whole orders
  • Orders over specific amounts
  • Single products
  • Product categories
  • Digital product packages

Creating a New Discount:

  1. Open the Discounts panel
  2. Click "Add a Discount"
  3. Configure discount settings:
    • Name (visible at checkout)
    • Discount type
    • Trigger type (promotional code or automatic)
    • Applicable items/orders
    • Usage limits
    • Time frame

Key Settings Options:

Promotional Codes:

  • Can be custom or auto-generated
  • Case-insensitive
  • Best when short and memorable (e.g., SUMMER20)

Automatic Discounts:

  • Apply without codes when conditions are met
  • Limited to 100 active automatic discounts
  • Available on Advanced Commerce plans

Usage Limitations:

  • Total order limits
  • One-per-customer restrictions
  • Subscription payment rules
  • Time frame (start/end dates)

Subscription Discount Rules:

  • Apply to first payment only
  • Apply to all recurring payments
  • Exclude subscription products entirely

Tips for Success:

  • Set clear expiration dates to create urgency
  • Use limitations to prevent overuse
  • Monitor discount usage through the Discounts panel
  • Promote discounts via email campaigns or announcement bars

Remember to test your discount by adding products to cart and going through checkout to ensure proper functionality.

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