Best SEO Tips and Practices: A Guide to Making Your Site Search Engine Ready
Search engines take time to detect site changes. Use Google Search Console and Bing Webmaster Tools to request re-indexing after significant updates.
Focus on optimizing these elements in order of priority:
- Site title
- SEO titles
- Page titles
- Blog post titles
Each page should have distinct SEO and navigation titles:
- SEO titles appear in search results and browser tabs
- Navigation titles should be short and clear for menus
Add keywords naturally throughout your content, focusing on terms your target audience uses to find similar sites. Avoid keyword stuffing.
Structure content with proper heading hierarchy:
- Use headers in descending order (H1 → H2 → H3)
- Make headings consistent throughout pages
- Include relevant keywords in headings
- Never duplicate heading text
Screenshot of Squarespace blog
Improve visibility through:
- Adding descriptive alt text to images
- Using relevant tags and categories
- Regular blog updates with optimized content
- Reducing page load times
- Including physical location (if applicable)
- Writing clear meta descriptions
- Activating SSL (https)
Squarespace templates and design
For additional SEO improvement:
- Attend SEO webinars
- Participate in community forums
- Consider hiring an SEO expert
Remember that SEO results aren't immediate, and strategies should be continuously updated to match search engine changes and user behavior.