As an SEO professional with over a decade of experience, I'll break down exactly how much you should charge for basic SEO services in 2024.

Basic SEO service packages typically range from $500 to $2,000 per month for small businesses. For one-time SEO audits and implementations, you can charge between $600 to $2,500, depending on the website's size and complexity.

Here's what I include in a basic SEO package and how I price each component:

Technical SEO Setup ($300-500)
- Site audit and error fixes
- XML sitemap creation
- Robots.txt optimization
- Basic schema markup implementation

On-Page SEO ($200-400)
- Meta title and description optimization
- Header tag structure
- Content optimization for 5-10 main pages
- Internal linking improvements

Keyword Research ($150-300)
- Primary keyword identification
- Long-tail keyword opportunities
- Competitor keyword analysis
- Search intent mapping

Monthly Reporting ($100-200)
- Rankings tracking
- Traffic analysis
- Conversion monitoring
- Monthly progress reports

Factors that influence pricing:

Website Size
- Under 10 pages: Base rate
- 11-50 pages: Add 25%
- 50+ pages: Add 50%

Industry Competition
- Low competition: Base rate
- Medium competition: Add 20%
- High competition: Add 40%

Geographic Target
- Local SEO: $500-1,000/month
- National SEO: $1,000-2,000/month
- International SEO: $2,000-3,000/month

For beginners, I recommend starting with these pricing tiers:

Entry Level Package: $500/month

• Basic technical optimization
• 5 target keywords
• Monthly reporting
• Quarterly content recommendations

Standard Package: $1,000/month

• All entry-level features
• 10-15 target keywords
• Basic link building
• Monthly content optimization

Premium Package: $2,000/month

• All standard features
• 20+ target keywords
• Advanced technical SEO
• Content creation support

Remember to adjust these prices based on your experience level, market location, and target client size. As you gain more experience and show results, gradually increase your rates by 10-20% annually.

Always create a clear scope of work document outlining exactly what's included in your service package. This helps prevent scope creep and ensures client satisfaction. Consider offering a 3-month minimum contract to show meaningful results and secure steady income.

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