Make your website visible and grow your business with integrated marketing tools and features. Learn how to optimize your site's reach, engage with customers, and track performance effectively.

SEO Optimization

• Complete the SEO checklist before launch
• Verify your site with Google Search Console
• Add relevant keywords to improve searchability
• Include SEO descriptions for all pages and collections

Lead Generation Tools

• Implement announcement bars for news and offers
• Use promotional pop-ups for newsletter sign-ups
• Display business information via mobile info bar

Content Marketing

Create professional content using the Squarespace Marketing App for iOS to share on your site and social media platforms.

Email Marketing Features

• Design branded email campaigns
• Monitor engagement metrics
• Set up automated email responses
• Alternative option: Mailchimp integration

Social Media Integration

• Add social media icons for easy connection
• Share website content across platforms
• Display social media feeds on your site
• Sync products with Facebook and Instagram shops
• Install Facebook pixel for targeted advertising

Advertising Options

• Create Facebook ads automatically from product inventory
• Integrate Google AdSense for website monetization
• Use Channable extension for PPC advertising across 2500+ platforms

Performance Tracking

• Generate trackable URLs for campaign monitoring
• Analyze traffic sources and referrals
• Track product sales and performance
• Monitor search keyword effectiveness
• Measure form conversions and audience engagement

Keep your marketing strategy dynamic by regularly reviewing analytics and adjusting your approach based on performance data. Utilize these integrated tools to create a comprehensive marketing strategy that drives growth and engagement.

Note: For technical support with third-party extensions, contact the extension provider directly. Squarespace support can assist with connection issues only.

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