Squarespace: Built-in SEO Features and Optimization Guide
Squarespace provides comprehensive built-in SEO features that automatically optimize your website for search engines. Here's what you get:
Automatic Technical SEO Features
- Dynamic sitemap.xml generation with proper URL and image metadata indexing
- Static URLs for all pages and collection items
- Automatic redirection for multiple domains to prevent SEO penalties
- Structured data implementation for blog posts, events, businesses, organizations, products, and sites
- Clean HTML markup with proper tag hierarchy
- Mobile optimization for better search rankings
- Automatic meta tags and RSS feed link tags
- Image alt text generation
- Enhanced product information display in Google search results
Manual SEO Tools
- AMP (Accelerated Mobile Pages)
- Creates fast-loading mobile versions of blog posts
- Improves mobile search ranking
- Meta Tags
- Customizable SEO descriptions
- Automatic HTML tag implementation
- SSL Certificates
- Free SSL protection for all domains
- Helps prevent search ranking penalties
Multiple Domain Management
Having multiple domains linked to your site offers several advantages:
- Increased visitor access points
- Protection against typos
- Prevention of competitor domain acquisition
All additional domains automatically redirect to your primary domain, maintaining SEO integrity.
Structured Data Implementation
Squarespace automatically generates and manages structured data for:
- Blog posts
- Events
- Local businesses
- Organizations
- Products
- Site information
This structured data helps search engines better understand and index your content.
Additional Support Options
For advanced SEO assistance:
- Attend "SEO with Your Squarespace Site" webinars
- Participate in Squarespace Forum discussions
- Hire certified SEO specialists
- Follow Squarespace's comprehensive SEO checklist
Note: While Squarespace provides these tools, specific SEO results cannot be guaranteed as search engine algorithms frequently change.