Making Your Online Store Accessible: A Complete Guide for Website Design
Product images must be properly sized and spaced in a grid layout to help visitors with visual impairments navigate your online store. Adjust image spacing and columns in store styles to optimize visibility.
Alternative text for product images is essential for accessibility. Include:
- Accurate color descriptions
- Text/graphics appearing on products
- Key product details for screen readers
Enable image zoom features to allow visitors to examine product details, textures, and materials up close.
Add these key product details to help customers:
- Package dimensions and weight
- Captioned product videos
- Size charts (ensure these are screen reader compatible)
Make checkout elements highly visible:
- Style CTA buttons with clear contrast
- Add margins around shopping cart icons
- Consider enabling Express Checkout with prominent Buy Now buttons
Additional accessibility considerations:
- Provide audio transcripts for multimedia content
- Use clear, simple language in product descriptions
- Ensure proper color contrast throughout
- Space interactive elements appropriately
For better navigation:
- Organize content logically
- Use descriptive headings
- Maintain consistent layout
- Test with screen readers
Key checkout features:
- Clear error messages
- Simple form fields
- Progress indicators
- Easy navigation between steps
Focus on creating an inclusive shopping experience that serves all visitors while maintaining a clean, professional design. Regular testing with accessibility tools will help ensure your store remains accessible as you add new products and features.