Making E-commerce Accessible: A Guide to Inclusive Online Store Design
Product images form a grid on store pages. For improved accessibility, consider adjusting image spacing, padding, and column numbers through store section styles to benefit visually impaired visitors.
Alt Text for Product Images
Adding descriptive alt text is crucial for screen reader users and those who can't load images. Include:
- Product colors
- Text/image placement on products
- Brief, clear descriptions
Image Zoom Functionality
Enable image zoom to help visitors examine:
- Material details
- Textures
- Small print
- Product specifics
Additional Product Information
Add these elements to product pages:
- Package dimensions and weight
- Captioned product videos
- Screen reader-friendly size charts for clothing
Checkout Optimization
Make your checkout process accessible by:
- Using high-contrast, clearly visible CTA buttons
- Adding borders to cart icons
- Implementing quick checkout for single-product stores
Audio and Language Considerations
Enhance audio accessibility by:
- Including transcripts for audio content
- Using clear, accessible language
- Storing transcripts in unlinked pages
For optimal accessibility:
- Maintain consistent navigation
- Use clear headings
- Provide adequate color contrast
- Include descriptive product information
- Ensure interactive elements are keyboard-accessible
Follow these guidelines to create an inclusive shopping experience that serves all customers while potentially improving your site's SEO and user engagement.