Content creation is crucial for inbound marketing success, but managing high-volume quality content production can be challenging for agencies. Here are 7 proven strategies for building an effective outsourced content creation team:

1. Master Your Content Platform

• Take time to learn the platform's features thoroughly
• Start with simple orders like blog posts
• Test one variable at a time
• Utilize available support resources
• Focus on writer development once comfortable with the system

2. Test Multiple Writers

• Sample at least 10-20 different writers initially
• Post assignments to job boards to evaluate talent
• Don't give up after one bad experience
• Create a list of favorite writers for future projects
• Consider both quality and price point when selecting writers

3. Provide Clear Instructions

• Balance comprehensive yet concise directions
• Include word count, tone, and specific topics to cover
• Reference external resources when helpful
• Establish clear expectations for style and format
• Avoid overwhelming writers with excessive information

4. Expect Initial Revisions

• Treat first submissions as drafts
• Provide specific, constructive feedback
• Choose between higher-paid, publish-ready writers or lower-cost writers requiring more editing
• Be clear about needed changes
• Maintain professional communication

5. Build Long-Term Writer Relationships

• Invest time in developing strong writers
• Provide both assignment-specific and general feedback
• Recognize and encourage good work
• Communicate preferences clearly
• Allow writers to grow and improve

6. Reward Good Performance

• Offer monetary bonuses for exceptional work
• Be understanding of occasional emergencies
• Maintain professional relationships
• Show appreciation for quality work
• Build loyalty through fair treatment

7. Include Clients in Team Building

• Let clients review writer samples
• Match writers to client preferences
• Request clear client feedback
• Be flexible with writer assignments
• Focus on client satisfaction

By following these strategies, agencies can build a reliable network of content creators while maintaining quality and efficiency in their content production process.

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