7 Expert Secrets for Building an Outstanding Outsourced Content Team
Content creation is crucial for inbound marketing success, but managing high-volume quality content production can be challenging for agencies. Here are 7 proven strategies for building an effective outsourced content creation team:
- Master Your Content Platform
- Take time to learn the platform's features thoroughly
- Start with simple orders like blog posts
- Test one variable at a time
- Utilize available support resources
- Focus on writer development once comfortable with the system
- Test Multiple Writers
- Sample at least 10-20 different writers initially
- Post assignments to job boards to evaluate talent
- Don't give up after one bad experience
- Create a list of favorite writers for future projects
- Consider both quality and price point when selecting writers
- Provide Clear Instructions
- Balance comprehensive yet concise directions
- Include word count, tone, and specific topics to cover
- Reference external resources when helpful
- Establish clear expectations for style and format
- Avoid overwhelming writers with excessive information
- Expect Initial Revisions
- Treat first submissions as drafts
- Provide specific, constructive feedback
- Choose between higher-paid, publish-ready writers or lower-cost writers requiring more editing
- Be clear about needed changes
- Maintain professional communication
- Build Long-Term Writer Relationships
- Invest time in developing strong writers
- Provide both assignment-specific and general feedback
- Recognize and encourage good work
- Communicate preferences clearly
- Allow writers to grow and improve
- Reward Good Performance
- Offer monetary bonuses for exceptional work
- Be understanding of occasional emergencies
- Maintain professional relationships
- Show appreciation for quality work
- Build loyalty through fair treatment
- Include Clients in Team Building
- Let clients review writer samples
- Match writers to client preferences
- Request clear client feedback
- Be flexible with writer assignments
- Focus on client satisfaction
Quill pen on old paper
By following these strategies, agencies can build a reliable network of content creators while maintaining quality and efficiency in their content production process.
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